Lost & Found
,
Branding, Strategy, Editorial,
2025
Lost & Found is a speculative, community-driven brand proposal exploring the disappearance of films from digital platforms. Framed as a grassroots initiative, the project imagines alternative ways of preserving, sharing, and accessing cinema outside dominant streaming models. It includes a prototype for a digital rental system that grants access to unavailable films in exchange for hosting a community screening. Role: concept development, research, brand strategy, visual identity design. Developed as a graduate project at Elisava School of Design under the supervision of Paula López-Nuño and Anna Berbiela.
Aurora
,
Entertainment,
2022
Aurora is a dramedy mini-series that follows a woman navigating an unexpected personal crisis with equal parts humor and melancholy. The campaign introduced the show across public and digital touchpoints and shaped its visual presence during the release, aiming to increase visibility across media and cinema communities. Role: key art concept and design, OOH formats, digital placements, social media assets, print collateral for the premiere brunch event. All design assets were created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team.
Fisher (S1)
,
Entertainment,
2023
Fisher is a crime drama series that follows a detective investigating a string of interconnected murders, gradually revealing the psychological cost of obsession and moral compromise. Role: key art and logo design development, PR package design for Season 1. All design assets created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team. Original photography by Bulat Arslanov.
Routes 1—3
,
Concept, Branding, Editorial,
2023
Routes 1—3 is an archival initiative centered on preserving the spatial memories of Ufa, a city in the Republic of Bashkortostan. Based on three in-depth interviews with city natives about their neighbourhoods, the project reconstructs the emotional and spatial identities of these districts through a cohesive visual and editorial system. In addition to the primary publication, the project also included the development of a card-based memory game designed to help users retrieve spatial memories through prompts and guided questions. Role: creative direction, content development (scouting, interviews, transcription, editing, translation), photography, editorial design. Developed as an undergraduate thesis at the HSE School of Art and Design, supervised by the Institute of Urban Development of Bashkortostan.
Cashout
,
Entertainment,
2025
Cashout is a crime drama centered on the shadow economy of illegal cashing schemes, following a young man drawn into a dangerous world of financial fraud, power, and moral compromise as he rises within the system. Role: main key art and character poster concept and design. Completed within Good Thursday agency, commissioned by the Wink creative marketing team.
The Guest
,
Entertainment,
2024
The Guest is a psychological thriller exploring the collision between everyday routine and the unknown, as the arrival of a mysterious woman disrupts the fragile balance of an ordinary family. Role: campaign art direction and visual development, including full key art creation (teaser, character, and main visuals). Completed within Good Thursday agency, commissioned by the IVI creative marketing team; 3D composition and rendering by Alexander Nazarenko.
Family Fortune (S1)
,
Entertainment,
2024
Family Fortune (Zolotoye Dno) is a drama series centered on a powerful family whose wealth and legacy become the source of internal conflict, betrayal and moral compromise. Role: key art design for Season 1 (main key art and two series of character posters). Created within Good Thursday agency, commissioned by IVI creative marketing team; 3D composition and rendering by Alexander Nazarenko and Alexander Panin.
Family Fortune (S2)
,
Entertainment,
2025
Family Fortune (Zolotoye Dno) is a drama series centered on a powerful family whose wealth and legacy become the source of internal conflict, betrayal and moral compromise. Role: digital platform key art design for Season 2. Created within Good Thursday agency, commissioned by IVI creative marketing team; 3D composition and rendering by Alexander Nazarenko.
How to Survive the Heat
,
Concept, Editorial,
2024
HTSTH is a speculative publication developed from a brief to select a brand with no existing print presence and reinterpret it through an entirely new editorial identity. Inspired by Flamin’ Hot Cheetos, the concept breaks away from brand aesthetics to explore the notion of “heat” in two parallel forms. The publication brings together a curated selection of anonymous Reddit stories, juxtaposing the literal experience of spice with the emotional intensity of love and relationships. Role: concept development, content research, graphic design, photography. Studio images by Carlos Venegas.
Troubled Teens
,
Entertainment,
2021–2023
Troubled Teens is a dramedy series exploring the lives of young people navigating addiction, trauma, and institutional control, capturing the emotional intensity and contradictions of adolescence within a closed system. The show became one of the most widely discussed and popular Russian teen series of its time. Role: visual development and design for Seasons 3 and 4 (2021–2022), with a strong focus on social media marketing assets and digital campaign materials. All design assets were created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team.
Eternal Winter
,
Entertainment,
2024
Eternal Winter is a dramatic feature set in a small Ural town, centered around themes of loss, emotional distance and fractured family dynamics. Role: key art design. Completed for Good Thursday agency, commissioned by Central Partnership.
The 2000s
,
Entertainment,
2022
The 2000s is a drama series exploring the spirit and contradictions of the early 2000s in Russia, capturing a formative era shaped by rapid change, ambition, and cultural upheaval. Through personal stories set against a transforming social landscape, the series reflects a generation defined by uncertainty and reinvention. Role: key art concept and design. 3D elements developed in collaboration with Vitaly Rusakov. Created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team.
Matthew's Passion
,
Entertainment,
2023
Matthew’s Passion is a drama series about a young Orthodox priest whose faith is challenged when he falls in love with a rebellious girl, forcing him to confront the conflict between devotion, desire and personal freedom. Role: key art design. Completed within Good Thursday agency.
Hello Again! (S3)
,
Entertainment,
2024
Hello Again is a drama series about people forced to reconnect with former partners and confront unresolved relationships from their past, revealing how unfinished emotional ties shape their present lives. Role: key art design for Season 3. Completed within Good Thursday agency, commissioned by the Kinopoisk creative marketing team.
The Dolls
,
Entertainment,
2022
The Dolls is a drama series exploring power, manipulation, and identity within a closed social circle, where appearances conceal darker dynamics beneath the surface. Role: teaser poster composition and 3D design. Created within the more.tv creative marketing team in collaboration with Maksim Sekretarev.
Time For Direct Photography
,
Editorial,
2025
Time For Direct Photography is a comprehensive publication dedicated to the informal collective of late-1980s photo artists — Vladislav Efimov, Sergey Leontyev, Boris Mikhailov, Igor Mukhin, Ilya Piganov, Alexander Slyusarev, and Alexey Shulgin. Blending photo album, historical narrative, documentary material, and personal reflection, the edition brings together Efimov’s emotionally charged recollections and Maria Bavykina’s considered, art-historical analysis. Role: creative direction, cover and layout design. Commissioned by Garage Museum of Contemporary Art Publishing Program. ISBN 9785605171812.
Snow Utopia
,
Editorial,
2024
Snow Utopia explores early 20th-century social and architectural experiments in Siberia, tracing how designers, architects, and thinkers reimagined everyday life through ambitious and transformative visions. Part of the GARAGE.txt series. Role: book cover art, developed within the existing layout system. Commissioned by Garage Museum of Contemporary Art Publishing Program.
Subjectivity in Spatial Graphics
,
Editorial,
2022
Subjectivity in Spatial Graphics is a 120-page visual research project examining alternative approaches to mapping and spatial representation, focusing on how personal perception and local experience shape the way space is documented and understood. The project brings together diverse examples of experimental cartography and spatial graphics, grouped by scale and rooted in the authors’ subjective view of their immediate environments. Role: research and layout design. Completed as a pre-thesis project at HSE School of Art and Design.
Routes 1—3
,
Editorial,
2023
Routes 1—3 is an archival initiative centered on preserving the spatial memories of Ufa, a city in the Republic of Bashkortostan. Based on three in-depth interviews with city natives about their neighbourhoods, the project reconstructs the emotional and spatial identities of these districts through a cohesive visual and editorial system. In addition to the primary publication, the project also included the development of a card-based memory game designed to help users retrieve spatial memories through prompts and guided questions. Role: creative direction, content development (scouting, interviews, transcription, editing, translation), photography, editorial design. Developed as an undergraduate thesis at the HSE School of Art and Design, supervised by the Institute of Urban Development of Bashkortostan.
Routes 1—3
,
Editorial,
2023
Routes 1—3 is an archival initiative centered on preserving the spatial memories of Ufa, a city in the Republic of Bashkortostan. Based on three in-depth interviews with city natives about their neighbourhoods, the project reconstructs the emotional and spatial identities of these districts through a cohesive visual and editorial system. In addition to the primary publication, the project also included the development of a card-based memory game designed to help users retrieve spatial memories through prompts and guided questions. Role: creative direction, content development (scouting, interviews, transcription, editing, translation), photography, editorial design. Developed as an undergraduate thesis at the HSE School of Art and Design, supervised by the Institute of Urban Development of Bashkortostan.
Lost & Found
,
Branding,
2025
Lost & Found is a speculative, community-driven brand proposal exploring the disappearance of films from digital platforms. Framed as a grassroots initiative, the project imagines alternative ways of preserving, sharing, and accessing cinema outside dominant streaming models. It includes a prototype for a digital rental system that grants access to unavailable films in exchange for hosting a community screening. Role: concept development, research, brand strategy, visual identity design. Developed as a graduate project at Elisava School of Design under the supervision of Paula López-Nuño and Anna Berbiela.
Lost & Found
,
Branding,
2025
Lost & Found is a speculative, community-driven brand proposal exploring the disappearance of films from digital platforms. Framed as a grassroots initiative, the project imagines alternative ways of preserving, sharing, and accessing cinema outside dominant streaming models. It includes a prototype for a digital rental system that grants access to unavailable films in exchange for hosting a community screening. Role: concept development, research, brand strategy, visual identity design. Developed as a graduate project at Elisava School of Design under the supervision of Paula López-Nuño and Anna Berbiela.
Aurora
,
Entertainment,
2022
Aurora is a dramedy mini-series that follows a woman navigating an unexpected personal crisis with equal parts humor and melancholy. The campaign introduced the show across public and digital touchpoints and shaped its visual presence during the release, aiming to increase visibility across media and cinema communities. Role: key art concept and design, OOH formats, digital placements, social media assets, print collateral for the premiere brunch event. All design assets were created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team.
Aurora
,
Entertainment,
2022
Aurora is a dramedy mini-series that follows a woman navigating an unexpected personal crisis with equal parts humor and melancholy. The campaign introduced the show across public and digital touchpoints and shaped its visual presence during the release, aiming to increase visibility across media and cinema communities. Role: key art concept and design, OOH formats, digital placements, social media assets, print collateral for the premiere brunch event. All design assets were created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team.
The Guest
,
Entertainment,
2024
The Guest is a psychological thriller exploring the collision between everyday routine and the unknown, as the arrival of a mysterious woman disrupts the fragile balance of an ordinary family. Role: campaign art direction and visual development, including full key art creation (teaser, character, and main visuals). Completed within Good Thursday agency, commissioned by the IVI creative marketing team; 3D composition and rendering by Alexander Nazarenko.
The Guest
,
Entertainment,
2024
The Guest is a psychological thriller exploring the collision between everyday routine and the unknown, as the arrival of a mysterious woman disrupts the fragile balance of an ordinary family. Role: campaign art direction and visual development, including full key art creation (teaser, character, and main visuals). Completed within Good Thursday agency, commissioned by the IVI creative marketing team; 3D composition and rendering by Alexander Nazarenko.
Troubled Teens
,
Entertainment,
2021–2023
Troubled Teens is a dramedy series exploring the lives of young people navigating addiction, trauma, and institutional control, capturing the emotional intensity and contradictions of adolescence within a closed system. The show became one of the most widely discussed and popular Russian teen series of its time. Role: visual development and design for Seasons 3 and 4 (2021–2022), with a strong focus on social media marketing assets and digital campaign materials. All design assets were created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team.
Troubled Teens
,
Entertainment,
2021–2023
Troubled Teens is a dramedy series exploring the lives of young people navigating addiction, trauma, and institutional control, capturing the emotional intensity and contradictions of adolescence within a closed system. The show became one of the most widely discussed and popular Russian teen series of its time. Role: visual development and design for Seasons 3 and 4 (2021–2022), with a strong focus on social media marketing assets and digital campaign materials. All design assets were created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team.
The 2000s
,
Entertainment,
2022
The 2000s is a drama series exploring the spirit and contradictions of the early 2000s in Russia, capturing a formative era shaped by rapid change, ambition, and cultural upheaval. Through personal stories set against a transforming social landscape, the series reflects a generation defined by uncertainty and reinvention. Role: key art concept and design. 3D elements developed in collaboration with Vitaly Rusakov. Created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team.
The 2000s
,
Entertainment,
2022
The 2000s is a drama series exploring the spirit and contradictions of the early 2000s in Russia, capturing a formative era shaped by rapid change, ambition, and cultural upheaval. Through personal stories set against a transforming social landscape, the series reflects a generation defined by uncertainty and reinvention. Role: key art concept and design. 3D elements developed in collaboration with Vitaly Rusakov. Created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team.
Eternal Winter
,
Entertainment,
2024
Eternal Winter is a dramatic feature set in a small Ural town, centered around themes of loss, emotional distance and fractured family dynamics. Role: key art design. Completed for Good Thursday agency, commissioned by Central Partnership.
Eternal Winter
,
Entertainment,
2024
Eternal Winter is a dramatic feature set in a small Ural town, centered around themes of loss, emotional distance and fractured family dynamics. Role: key art design. Completed for Good Thursday agency, commissioned by Central Partnership.
How to Survive the Heat
,
Editorial,
2024
HTSTH is a speculative publication developed from a brief to select a brand with no existing print presence and reinterpret it through an entirely new editorial identity. Inspired by Flamin’ Hot Cheetos, the concept breaks away from brand aesthetics to explore the notion of “heat” in two parallel forms. The publication brings together a curated selection of anonymous Reddit stories, juxtaposing the literal experience of spice with the emotional intensity of love and relationships. Role: concept development, content research, graphic design, photography. Studio images by Carlos Venegas.
How to Survive the Heat
,
Editorial,
2024
HTSTH is a speculative publication developed from a brief to select a brand with no existing print presence and reinterpret it through an entirely new editorial identity. Inspired by Flamin’ Hot Cheetos, the concept breaks away from brand aesthetics to explore the notion of “heat” in two parallel forms. The publication brings together a curated selection of anonymous Reddit stories, juxtaposing the literal experience of spice with the emotional intensity of love and relationships. Role: concept development, content research, graphic design, photography. Studio images by Carlos Venegas.
Fisher (S1)
,
Entertainment,
2023
Fisher is a crime drama series that follows a detective investigating a string of interconnected murders, gradually revealing the psychological cost of obsession and moral compromise. Role: key art and logo design development, PR package design for Season 1. All design assets created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team. Original photography by Bulat Arslanov.
Fisher (S1)
,
Entertainment,
2023
Fisher is a crime drama series that follows a detective investigating a string of interconnected murders, gradually revealing the psychological cost of obsession and moral compromise. Role: key art and logo design development, PR package design for Season 1. All design assets created under the supervision and in collaboration with Maksim Sekretarev, within the more.tv (now Wink) creative marketing team. Original photography by Bulat Arslanov.
Cashout
,
Entertainment,
2025
Cashout is a crime drama centered on the shadow economy of illegal cashing schemes, following a young man drawn into a dangerous world of financial fraud, power, and moral compromise as he rises within the system. Role: main key art and character poster concept and design. Completed within Good Thursday agency, commissioned by the Wink creative marketing team.
Cashout
,
Entertainment,
2025
Cashout is a crime drama centered on the shadow economy of illegal cashing schemes, following a young man drawn into a dangerous world of financial fraud, power, and moral compromise as he rises within the system. Role: main key art and character poster concept and design. Completed within Good Thursday agency, commissioned by the Wink creative marketing team.
Family Fortune (S1)
,
Entertainment,
2024
Family Fortune (Zolotoye Dno) is a drama series centered on a powerful family whose wealth and legacy become the source of internal conflict, betrayal and moral compromise. Role: key art design for Season 1 (main key art and two series of character posters). Created within Good Thursday agency, commissioned by IVI creative marketing team; 3D composition and rendering by Alexander Nazarenko and Alexander Panin.
Family Fortune (S1)
,
Entertainment,
2024
Family Fortune (Zolotoye Dno) is a drama series centered on a powerful family whose wealth and legacy become the source of internal conflict, betrayal and moral compromise. Role: key art design for Season 1 (main key art and two series of character posters). Created within Good Thursday agency, commissioned by IVI creative marketing team; 3D composition and rendering by Alexander Nazarenko and Alexander Panin.
Family Fortune (S2)
,
Entertainment,
2025
Family Fortune (Zolotoye Dno) is a drama series centered on a powerful family whose wealth and legacy become the source of internal conflict, betrayal and moral compromise. Role: digital platform key art design for Season 2. Created within Good Thursday agency, commissioned by IVI creative marketing team; 3D composition and rendering by Alexander Nazarenko.
Family Fortune (S2)
,
Entertainment,
2025
Family Fortune (Zolotoye Dno) is a drama series centered on a powerful family whose wealth and legacy become the source of internal conflict, betrayal and moral compromise. Role: digital platform key art design for Season 2. Created within Good Thursday agency, commissioned by IVI creative marketing team; 3D composition and rendering by Alexander Nazarenko.
Matthew's Passion
,
Entertainment,
2023
Matthew’s Passion is a drama series about a young Orthodox priest whose faith is challenged when he falls in love with a rebellious girl, forcing him to confront the conflict between devotion, desire and personal freedom. Role: key art design. Completed within Good Thursday agency.
Matthew's Passion
,
Entertainment,
2023
Matthew’s Passion is a drama series about a young Orthodox priest whose faith is challenged when he falls in love with a rebellious girl, forcing him to confront the conflict between devotion, desire and personal freedom. Role: key art design. Completed within Good Thursday agency.
Hello Again! (S3)
,
Entertainment,
2024
Hello Again is a drama series about people forced to reconnect with former partners and confront unresolved relationships from their past, revealing how unfinished emotional ties shape their present lives. Role: key art design for Season 3. Completed within Good Thursday agency, commissioned by the Kinopoisk creative marketing team.
Hello Again! (S3)
,
Entertainment,
2024
Hello Again is a drama series about people forced to reconnect with former partners and confront unresolved relationships from their past, revealing how unfinished emotional ties shape their present lives. Role: key art design for Season 3. Completed within Good Thursday agency, commissioned by the Kinopoisk creative marketing team.
The Dolls
,
Entertainment,
2022
The Dolls is a drama series exploring power, manipulation, and identity within a closed social circle, where appearances conceal darker dynamics beneath the surface. Role: teaser poster composition and 3D design. Created within the more.tv creative marketing team in collaboration with Maksim Sekretarev.
The Dolls
,
Entertainment,
2022
The Dolls is a drama series exploring power, manipulation, and identity within a closed social circle, where appearances conceal darker dynamics beneath the surface. Role: teaser poster composition and 3D design. Created within the more.tv creative marketing team in collaboration with Maksim Sekretarev.
Direct Photography
,
Editorial,
2025
Time For Direct Photography is a comprehensive publication dedicated to the informal collective of late-1980s photo artists — Vladislav Efimov, Sergey Leontyev, Boris Mikhailov, Igor Mukhin, Ilya Piganov, Alexander Slyusarev, and Alexey Shulgin. Blending photo album, historical narrative, documentary material, and personal reflection, the edition brings together Efimov’s emotionally charged recollections and Maria Bavykina’s considered, art-historical analysis. Role: creative direction, cover and layout design. Commissioned by Garage Museum of Contemporary Art Publishing Program. ISBN 9785605171812.
Direct Photography
,
Editorial,
2025
Time For Direct Photography is a comprehensive publication dedicated to the informal collective of late-1980s photo artists — Vladislav Efimov, Sergey Leontyev, Boris Mikhailov, Igor Mukhin, Ilya Piganov, Alexander Slyusarev, and Alexey Shulgin. Blending photo album, historical narrative, documentary material, and personal reflection, the edition brings together Efimov’s emotionally charged recollections and Maria Bavykina’s considered, art-historical analysis. Role: creative direction, cover and layout design. Commissioned by Garage Museum of Contemporary Art Publishing Program. ISBN 9785605171812.
Snow Utopia
,
Editorial,
2024
Snow Utopia explores early 20th-century social and architectural experiments in Siberia, tracing how designers, architects, and thinkers reimagined everyday life through ambitious and transformative visions. Part of the GARAGE.txt series. Role: book cover art, developed within the existing layout system. Commissioned by Garage Museum of Contemporary Art Publishing Program.
Snow Utopia
,
Editorial,
2024
Snow Utopia explores early 20th-century social and architectural experiments in Siberia, tracing how designers, architects, and thinkers reimagined everyday life through ambitious and transformative visions. Part of the GARAGE.txt series. Role: book cover art, developed within the existing layout system. Commissioned by Garage Museum of Contemporary Art Publishing Program.
Subjectivity in Spatial Graphics
,
Editorial,
2022
Subjectivity in Spatial Graphics is a 120-page visual research project examining alternative approaches to mapping and spatial representation, focusing on how personal perception and local experience shape the way space is documented and understood. The project brings together diverse examples of experimental cartography and spatial graphics, grouped by scale and rooted in the authors’ subjective view of their immediate environments. Role: research and layout design. Completed as a pre-thesis project at HSE School of Art and Design.
Subjectivity in Spatial Graphics
,
Editorial,
2022
Subjectivity in Spatial Graphics is a 120-page visual research project examining alternative approaches to mapping and spatial representation, focusing on how personal perception and local experience shape the way space is documented and understood. The project brings together diverse examples of experimental cartography and spatial graphics, grouped by scale and rooted in the authors’ subjective view of their immediate environments. Role: research and layout design. Completed as a pre-thesis project at HSE School of Art and Design.